Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Resource configuration and set-up

Google Analytics has 2 versions. The latest one is Google Analytics 4. Google Universal Analytics will become obsolete in 2023.

Google Universal Analytics ID

If you are a Universal Analytics user:

1. Open Google Analytics
2. Click the ‘Admin’ tab
3. In the left-hand column, click Tracking Info
4. Click ‘Tracking Code’
5. Your code will be available here. For Universal Analytics users, the codes start with “UA.”
6. Copy the code and paste to the Tracardi Resource Form.