Event Trigger

The window.tracker.track function in Tracardi is a JavaScript call used to send event data from your web page to the Tracardi server. This function is part of the Tracardi JavaScript integration snippet and allows you to track various user interactions on your website. Here’s a detailed description of the function and its parameters:

Syntax

window.tracker.track(eventType, eventProperties, options);

Parameters

1. eventType (string): The type of event you want to track. This is a mandatory parameter and should be a string representing the name of the event.

Example: "page-view", "purchase-order", "button-click", etc.

1. eventProperties (object): An object containing key-value pairs that represent the properties of the event. This parameter is optional but typically used to provide additional context or data about the event.

Example:

{
  "product": "Sun glasses",
  "price": 13.45,
  "category": "Accessories"
}

1. options (object): An optional object that can include additional settings or metadata for the event. This can include properties such as profile, session, or other tracking options.

Example:

{
  "fire": true,
  "context": { "type": "purchase"}
}

Detailed Examples

Tracking a simple page view event

window.tracker.track("page-view", {
  "url": window.location.href,
  "title": document.title
});

In this example:

• "page-view" is the event type.
• The event properties include the current page URL and the document title.

Tracking a purchase order with additional properties

window.tracker.track("purchase-order", {
  "product": "Sun glasses",
  "price": 13.45,
  "category": "Accessories"
});

In this example:

• "purchase-order" is the event type.
• The event properties include product details such as name, price, and category.

Using Options for Profile and Immediate Event Sending

window.tracker.track("button-click", {
  "button-id": "subscribe-button",
  "button-text": "Subscribe Now"
}, {
  "fire": true
});

In this example:

• "button-click" is the event type.
• The event properties include the button ID and text.
• The options object includes a specific profile ID and the fire property set to true, indicating the event should be sent immediately.

Parts of Events

Event type

Event type is a crucial aspect of defining events in Tracardi. It refers to the name that distinguishes events from each other. For example, a purchase-order event provides information about an order, while a page-view event signifies a viewed page. There are different event types in Tracardi please refer to event types for more information.

Defining an appropriate event type is essential to ensure proper categorization and processing of events within Tracardi. It allows you to effectively organize and analyze event data based on their type.

Importance

Event type serves as a unique identifier for events and helps differentiate them from one another. It enables you to effectively manage and process events, as different events may require different handling or processing logic based on their type.

When defining an event in Tracardi, you need to specify an event type that accurately represents the nature of the event. For instance, if you are tracking purchase orders, you can define the event type as "purchase-order". Similarly, if you are tracking page views, you can define the event type as "page-view".

Events properties

In Tracardi, each event can have additional data that provides detailed information about the event. For example, consider the event "interest" which sends data in the format {"Electronics": ["Mobile phones", "Accessories"]}.

Tracardi collects all events with their respective data and sends them as a single request to the Tracardi tracker endpoint. This request is made when the web page is fully loaded, ensuring that all events and their associated data are captured accurately.

Event options

Event options in Tracardi allow you to define the behavior of events and add contextual information associated with an event. When events are triggered using the Tracardi JavaScript snippet, they automatically include default context information, such as browser information and metadata, to provide additional details about the event. To understand how the browser events are collected read this.

Context

To add context add context kay and include it in configuration part (third parameter) of the window.tracker.track

window.tracker.track(
   "page-view",
   {},
   {
    "context": {"tag": "search"}
   }
);

Default Event Context in JavaScript Snippet

Tracardi Javascript Snippet adds default event context. It includes the following information:

Example Context

{
  "page": {
    "url": "<page-url>",
    "path": "<page-path>",
    "hash": "<page-hash>",
    "title": "<page-title>",
    "referer": {
      "host": null,
      "query": null
    },
    "history": {
      "length": 10
    }
  },
  "ip": "127.0.0.1"
}

The event context includes details about the current page, such as its URL, path, hash, title, referer information (host and query), and browsing history length. It also includes the IP address of the user.

Tip

When working with Tracardi, you have the option to configure whether or not to include page data in the context of each event. This configuration is done at the tracker level and can be customized according to your requirements. By adjusting the tracker context configuration, you can easily control whether or not page data is sent along with each event, providing you with flexibility and control over the data captured and processed.

Customizing Event Context

You can add additional context information to events by including a "context" key in the options when triggering events using the Tracardi JavaScript snippet. For example:

window.tracker.track(
   "page-view",
   {},
   {
    "context": {"tag": "search"}
   }
);

In the example above, a custom context object with a "tag" key and value "search" is added to the event options. This allows you to include additional information that is relevant to your specific use case.

Options

Immediate triggering of event

By default, tracking events are accumulated in a set of tracks and dispatched once the page loading completes. The timing of event dispatch is crucial and depends on how the event is sent using your JavaScript code. Typically, window.tracker.track is used for sending events, and it's vital to configure these events to fire instantly, particularly if they're collected post page load. To achieve this, you should add the fire: true option in your window.tracker.track call. This specific option commands the event to trigger immediately, without waiting for the entire page to load or after the page has loaded. Incorporating fire: true ensures the event is transmitted to Tracardi as soon as the function executes.

window.tracker.track("purchase-order", {}, {
"fire": true
});

Beacon tracks

Beacon events in Tracardi are events that are sent even if the customer leaves the page. These events allow you to track user interactions that may occur after a user has navigated away from a page, providing valuable insights into user behavior.

To configure a beacon event in Tracardi, you can add the asBeacon: true option to the track configuration. This indicates that the event should be sent as a beacon event.

# Example of Beacon Event

Here is an example of how to configure a beacon event in Tracardi:

window.tracker.track("out-link-clicked", {}, {
   "fire": true, 
   asBeacon: true
});

In the above example, the asBeacon option is set to true, indicating that the "out-link-clicked" event should be sent as a beacon event, even if the customer leaves the page.

Beacon events can be useful in scenarios where you want to track user interactions that may occur when user leaves the webpage, such as form submissions, redirect button clicks, or other events that may happen after the user has navigated away from the page.

Triggering on user actions

Sending event on demand

Tracardi offers the flexibility to send events immediately when the fire parameter is set to true, enabling real-time event triggering and ensuring that data is captured and processed instantly. By default, events are queued and sent when the web page is fully rendered, which is beneficial for consolidating events and sending them as a single request. However, there are scenarios where sending events immediately upon certain actions, such as button clicks, is necessary. Sending Events in Real-Time

To send events in real-time, simply set the fire parameter to true when making API requests or using the Tracardi JavaScript snippet on your web page. This will bypass the event queue and send the events without any delay.

This feature is particularly useful in scenarios where real-time data processing is critical, such as tracking user interactions, capturing user behavior, and implementing dynamic marketing strategies.

Example: Breaking the Event Queue

In some cases, you may need to break the event queue and trigger an event immediately upon a certain event type. You can do this by setting the fire parameter to true in your JavaScript code, as shown in the example below:

window.tracker.track("purchase-order", {"product": "Sun glasses - Badoo", "price": 13.45})
window.tracker.track("interest", {"Eletronics": ["Mobile phones", "Accessories"]}, {"fire": true}) //(1)
window.tracker.track("page-view",{});

Binding directly to Page Elements

You can also bind events directly to page elements, such as buttons, using JavaScript code. However, please note that in this case, you may not have access to response data, such as profile ID, etc. The example below shows how you can add an onClick event to a button that sends an event when clicked:

<button onClick="testClick()">Test click</button>

Where the testClick function sends an event.

<script>
    function testClick() {
       window.tracker.track("page-view", {"view": 1});
    }
</script>

Please note that in this case, the event is recorded in the console but not sent to Tracardi by default.

[Tracker] Event track 
Object { type: "track", event: "page-view", properties: {…}, options: {}, userId: null, anonymousId: "642aa4a6-9a48-4c08-8fd5-f0772415c824", meta: {…} }

To trigger the event and send it to Tracardi immediately, you can add the fire attribute with a value of true as a parameter to the window.tracker.track function, as shown in the example below:

<script>
    function testClick() {
       window.tracker.track("page-view", {"view": 1}, {"fire": true}); // (1)
    }
</script>

1. This event will fire immediately.

The event "interest" will be sent immediately, because of {"fire": true}.