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Profile

A profile in Tracardi represents an aggregated and comprehensive set of data about a customer, built dynamically as events are processed by the system. Profile is referenced in sessions, and events. It captures all relevant information and interactions pertaining to a user/customer, allowing for personalized and context-aware actions within Tracardi workflows.

Key Components of a Profile

  1. Profile ID:

    • A unique identifier (usually a UUID) that distinguishes the profile from other profiles.

  2. Profile IDS:

    • A number unique identifier (usually a UUID) that identifies the profile on different devices. Profile can be identified by many IDS.

  3. Data and Custom Traits:

    • Key-value pairs that store various attributes of the profile. These include demographic information, preferences, behavioral data, and more (e.g., name, email, age, location, purchase history).

  4. Metadata:

    • Additional context about the profile, such as creation and update timestamps, source information, and tags for categorization.

  5. Consents:

    • Data capturing the user’s permissions and agreements regarding data usage, ensuring compliance with privacy regulations.